About Founders Tires
Forged from Fire
There is no more important mission
Nobody Made a Tire Good Enough
In 1999, Firematic began building B.R.A.T.s (Brush Rapid Attack Trucks)—specialized firetrucks designed to carry thousands of pounds of water and lifesaving equipment into places where roads don’t exist. Existing tires couldn’t handle the weight, terrain, or reliability required. That challenge drove us to create our own tire—engineered to exacting specifications and tested in the harshest conditions. What started as a necessity for the fire service became the foundation of Founders Tires.
Fire Origins
The Mission Standard
Built to A Mission Standard
From that first design came the Founders M/T, built to deliver unmatched traction, carry extreme loads, and go the distance. Unlike tires built to a price point, every Founders tire is built to a mission standard—because when lives and livelihoods are on the line, “good enough” is never good enough. Our products set a higher bar for durability and control.
Perfect for Heavy Duty Applications
While our roots are in the fire industry, Founders Tires are made for all heavy-duty applications. From welders and miners to construction fleets and recovery operators and even military, we’ve seen our tires perform in industries around the world. Wherever strength, stability, and traction matter, Founders Tires deliver.
Extreme Use
Performance Heritage
A Family Company
We are also a family company, shaped by more than 60 years in motorsports and an equally long tradition in the fire service. That dual heritage—racing performance and firefighting reliability—drives us to make tires that aren’t just stronger, but smarter. Founders Tires aren’t simply built to roll; they’re built to carry the mission forward.